Connect to the data science community

Our business is building community both digitally and face-to-face. We do this with our Data Science Salon series and spinoffs like DSS Insider and DSS Elevate, our webinars and newsletters, mentorship and recruitment initiatives, content creation, social channels, experiential marketing and extensive thought leadership.

Craft experiences, not events

From intimate executive dinners to large scale events, connect to the data science community face-to-face, building lasting relationships between your brand and your people. A recent HBR study said that experiential marketing was a major driver for growth – find out how your brand can make its biggest impact.

Crush your marketing goals

In our world, it’s all about long-term relationships. We become part of your marketing team and a member of your family. We are serious about your success. Our small size makes us organized, neat, and nimble.

Find your audience

Leverage our relationships to help you put your product in front of data science practitioners and executives. Identify and connect with the personas that matter most to your brand using our hyper-local and targeted approach.

Data Science Salon unites the brightest leaders in the media and entertainment in Los Angeles and New York and finance and technology in Miami and Austin data science fields. We gather to educate each other, illuminate best practices, and innovate new solutions. Data Science Salon is a one-two day conference with workshops for senior executives, data scientists, developers, analysts, and other technical industry professionals alike. We’ve collected extensive data to figure out just the right mix of people and content to make DSS conferences as seamless as possible.

MIAMI – Nov 6-7, 2018  |  AUSTIN – Feb 21-22, 2019  

  LOS ANGELES – May 16, 2019  |  NEW YORK – June 13, 2019

Designed to Elevate Women in the Data Science & Analytics Field

Join to gain digital access to talks and slides from past DSS events

About Us

Formulated in San Francisco, we’ve had the privilege of working throughout the technology landscape on a wide range of communities and experiences. We specialize in bringing top leads and talent into your universe and positioning your brand as a thought leader in your space, giving you the authority and access to expand your business. Our global team has combined experience of over 50 years in B2B enterprise marketing and experiential marketing. We are currently headquartered in Miami’s trendy Design District neighborhood. Formulatedby is a women-owned and gay-friendly agency, and we love opening our office to pets.


Bring your community deeper into your brand’s universe with digital and face-to-face experiences. We take a hyper-local and targeted approach to building community around your goals and personas.


Event Strategy

Event Branding

Event Messaging

Event Website

Event Speakers and Content

Event Budget and Forecasting

Event Pricing Structure

Event Survey and Follow up

Event Analytics & Reporting


Event Project Management

Venue Selection and Management

Vendor Management

Sponsor Management

Speaker Management

Registration Management

Hospitality Management

Audio Visual

Full Content Capture and Editing


Public Relations

Media Relations

Speaker Placement

Seamless Attendee Communication

Audience Acquisition

Audience Segmentation

Ticket Sales Support

Strategic Partnerships

Custom Event Promotion


We are full-stack digital marketing agency. From intimate events to complex digital campaigns, we’re at the forefront of the digital marketing industry.

Marketing Strategy

Thought Leadership

Google Display and Search Ads

Facebook Ads

LinkedIn Ads

Twitter Ads

Graphic Design & WordPress

Lead Generation

Content marketing

Social Media Marketing



Community Management

GTM Plan


Create engaging customer experiences at scale with webinar campaigns. We provide webinar support from start to finish, making it easy to build lasting customer relationships and thought leadership.

Webinar Branding

Webinar Messaging

Community Building

Strategic Partnerships

Webinar Landing Page

Webinar Management

Webinar Promotion

Webinar Survey and Follow up

Webinar Analytics & Reporting

Case study

One of our clients wanted to add additional personas to their community via experiential marketing. So Formulatedby created DataScienceGOx, a half-day retreat for C-Level Data Science executives and managers who believe in the power of networking and mentorship. Enter your information to get the Case Study.

Media Partners

Join our fast growing partner network and gain exposure to highly targeted leads. be part of the most lucrative conversations around data science in the top markets in the U.S, Canada and Europe.

What people say

“It’s been a pleasure working with Anna, and Formulatedby.  Anna and her team helped Domino get through a critical phase.”

Matthew Granade Co-founder and Board Member at Domino Data Lab

“Formulatedby is a top notch agency. They know how to run a real event. I’ve worked with them several times, they make sure to cater to everyone. I would recommend them highly.”

Mike Sly VP Sales at VentureBeat

“Their conferences are smaller, more intimate, with lots of opportunities for workshops and networking, which helps fill that need in the data science community to get together from time to time.”

Roger Magoulas O’Reilly Media

“Formulatedby created conferences I actually want to go to – they’re fun, you learn some great things, you meet some great people, and at the end of the day you feel energized rather than drained.”

Jack Parmer Plotly

Formulatedby has been a valuable resource for our marketing team. They are trustworthy, detail oriented, always reliable and most importantly they know how to seamlessly execute an event very quickly. We rely on their guidance and always feel equipped to make the right decisions.

Nick Elprin Co-founder and CEO at Domino Data Lab

“I both met a ton of interesting people and learned a lot, so you can’t ask for much more than that.

Looking forward to the next Formulatedby produced conference!”

Andrew Odewahn CTO at O’Reilly Media

Our clients

92 NE 48th St, Miami FL 33137
(415) 322-0760

Let’s Work Together